When I first became active on promoting Live and Amplified on Facebook and making it a well-established group. We had not turned a corner until (The end of February) we started utilizing all 5 steps of this Facebook promotional strategy.
In this article, I will give you 5 quality promotional tips and advertisement strategies to help build your Facebook and online presence for any budget using Facebook Ads.
TIP 1: Let It Run For 4 Days
When it comes to buying Facebook ads, be prepared to let your promotion run for a minimum of 4 days for optimal performance. This is to build-up consistency and brand awareness. You will notice as days move on the click-through rate will go up but after about 10 days your click-through rate will drop unless you update your advertisement copy.
TIP 2: Know Your Audience
Have an idea who your audience is, where you would like to grow your fanbase (Location, Gender, Age Range), Or what common interests might be, and don't be afraid to use search terms that are outside the norm.
For example, We will target
American Idol, The Voice, and
Americas Got Talent fans
during the premiere week.
All this information you can use to target a new demographic, know where you need to grow. By using common interests you can build and engage with your audience.
Using our information, Let's say we wanted to build our audience in Australia. I would create an album review on our website of an Australian band and conduct a Zoom Interview. Using those 2 pieces of content and collected data I will create a potent ad campaign. Targeting, 25 - 34 Male/Female Demographic, in Sydney Australia. Using The Beatles, Music, and Bob Marley as Keywords.